Google AI Max
Google Ads' AI layer for Performance Max adding search-theme expansion and audience matching.
💸 No earnings reported yet
What it is
AI Max sits on top of Performance Max, using Gemini-class models to optimize spend across Search, YouTube, Display, Gmail, Discover, and Maps toward a ROAS target.
How AI plugs in
AI Max applies Gemini-class models to Performance Max, automating keyword expansion, creative assembly, and bidding toward a ROAS goal across Google's full inventory.
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